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	<title>MobileMonday Brisbane &#187; AIMIA</title>
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	<link>http://www.mobilemondaybrisbane.com</link>
	<description>Bringing the Brisbane Mobile Community together!</description>
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		<title>April Mobile Showcase Event</title>
		<link>http://www.mobilemondaybrisbane.com/2009/04/april-mobile-showcase-event/</link>
		<comments>http://www.mobilemondaybrisbane.com/2009/04/april-mobile-showcase-event/#comments</comments>
		<pubDate>Tue, 21 Apr 2009 00:33:32 +0000</pubDate>
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				<category><![CDATA[Meetings]]></category>
		<category><![CDATA[AIMIA]]></category>
		<category><![CDATA[barefoot]]></category>
		<category><![CDATA[locatrix]]></category>
		<category><![CDATA[my247]]></category>
		<category><![CDATA[smsfun]]></category>

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		<description><![CDATA[MobileMonday Brisbane continues to gain momentum! A good-sized audience gathered at i.lab&#8217;s Toowong offices to network, have a few drinks, and check out a series of showcase presentations from some of Brisbane&#8217;s mobile innovators. The showcase format &#8211; 8 slides, 4 minutes &#8211; allowed a great mix of products, technologies and mobile media to be [...]]]></description>
			<content:encoded><![CDATA[<p>MobileMonday Brisbane continues to gain momentum! A good-sized audience gathered at <a title="i.lab" href="http://ilab.com.au" target="_blank">i.lab&#8217;s Toowong offices</a> to network, have a few drinks, and check out a series of showcase presentations from some of Brisbane&#8217;s mobile innovators. The showcase format &#8211; 8 slides, 4 minutes &#8211; allowed a great mix of products, technologies and mobile media to be shared in an interactive environment.</p>
<div id="attachment_66" class="wp-caption alignleft" style="width: 310px"><img class="size-medium wp-image-66" title="Sam Collins" src="http://www.mobilemondaybrisbane.com/wp-content/uploads/2009/04/p1060955-300x199.jpg" alt="Sam Collins from Locatrix" width="300" height="199" /><p class="wp-caption-text">Sam Collins from Locatrix</p></div>
<p>The first speaker was <a title="Barefoot Software" href="http://www.barefootsoft.com/" target="_blank">Barefoot Software&#8217;s</a> Mike Hillsdon, who presented Barefoot&#8217;s on-device portal publishing solutions. Mike drew on Barefoot&#8217;s experience with major brands, showing interactive mobile catalogs and shopping carts they have created for companies such as Country Road &amp; Mercedes Benz.</p>
<p>Next up was Sam Collins from <a title="Locatrix Communications" href="http://locatrix.com" target="_blank">Locatrix Communications</a>. Sam presented <a title="Salamander by Locatrix" href="http://locatrix.com/labs/salamander" target="_blank">Salamander</a>, a Locatrix-developed Mobile Device Attribute Detection system. Salamander lets mobile developers access mobile handset attributes (screen size &amp; resolution, browser type, supported J2ME etc) in real-time via a web service, allowing revision-controlled updates from the public <a href="http://wurfl.sourceforge.net/" target="_blank">WURFL </a>data file. It also allows for application- or network-specific extension attributes, which helps your application and content to be optimized for each target handset.</p>
<div id="attachment_71" class="wp-caption alignright" style="width: 310px"><img class="size-medium wp-image-71" title="p1060952" src="http://www.mobilemondaybrisbane.com/wp-content/uploads/2009/04/p1060952-300x199.jpg" alt="Chris Kettle from My247" width="300" height="199" /><p class="wp-caption-text">Chris Kettle from My247</p></div>
<p>MobileMonday Brisbane co-founder Chris Kettle then presented <a title="My247" href="http://my247.com.au" target="_blank">My247&#8217;s</a> forthcoming mobile and web projects, including a social network publishing and QRcode links for every venue to send mobile handset users click directly onto a venue&#8217;s mobile site. This approach helps both in usability &#8211; you can invite your friends to a specific venue to meet &#8211; and also in driving traffic to a venue&#8217;s mobile site for special offers, forthcoming event details etc.</p>
<p>Finally, <a title="SMS Fun" href="http://www.smsfun.com.au/" target="_blank">SMS Fun&#8217;s</a> Creative Director Matt Ascough  presented their f<a href="http://www.smsfun.com.au/" target="_blank">ree SMS mobile portal community</a>. SMS Fun lets users send free SMS to their friends, recharge their pre-paid mobile accounts and much more.</p>
<p>Chris Kettle closed the formal part of the event by announcing a must-attend event: <a title="AIMIA Queensland" href="http://www.aimia.com.au/i-cms?page=1.575.411.143" target="_blank">AIMIA Queensland</a> is holding a &#8220;great debate&#8221; entitled <strong><em><span style="font-weight: normal;">Can your mobile phone save the planet?</span></em><span style="font-weight: normal;"> </span><span style="font-weight: normal;">The event will be </span><span style="font-weight: normal;">held at QPAC in Southbank from 4:30pm on Monday 18th May, the debate will be followed by networking drinks and then Mobile Monday&#8217;s May meeting. We&#8217;ll post more details <a title="MoMoBNE" href="http://mobilemondaybrisbane.com">here </a>and at the various social networks in the next week &#8211; it promises to be a very entertaining evening.</span></strong></p>
<p><strong><span style="font-weight: normal;">A big thanks to our speakers and everyone who attended &#8211; it was agreed that the mobile community in Brisbane is certainly gaining momentum. Thanks too to <a title="i.lab" href="http://www.ilab.com.au" target="_blank">i.lab</a> for again providing the venue, and <a title="Locatrix Communications" href="http://locatrix.com" target="_blank">Locatrix Communications</a> for sponsoring the evening&#8217;s refreshments. See you next month for another Mobile Monday!</span></strong></p>
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